Email Copywriting Expert
Alex Mullan Announces…
The Most Demanding Copywriting Course On The Planet Is Helping People
Learn The World's Most Profitable Skill — The Art Of Written
Persuasion — In Only 4 Weeks
Dear coach, consultant, niche expert, or email list owner.....
If you're tired of pulling out your hair, wondering why your sales copy feels similar to sitting in a grease-soaked pizza box on a grimy street corner, rattling a tin cup and hoping for a dime, then read on:
This letter is going to show you how to flip the script and craft sales copy that people love to read and buy from.
When you apply the copywriting and persuasion methods I teach inside Email Imagery 2.0, you'll go from feeling like a bum on the street corner to knocking out sales copy that converts.
What you'll learn inside Email Imagery is NOT exclusive to email (email copywriting happens to be where I spend most of my time, thus making it the best medium to teach you my craft).
Once you absorb the goods inside Email Imagery 2.0, you'll be able to apply the principles to your emails, Facebook posts, Instagram captions, sales letters, video scripts, and anywhere else your writing appears.
Whether you want to sell knitting needles to grandmas via direct mail…graphic t-shirts to dudes who are too old to wear graphic t-shirts on Amazon…fidget spinners to young hooligans on Instagram…or sparkling bags of dildos to unicorns on Facebook…the persuasion principles you're going to learn inside Email Imagery 2.0 will help you do so.
Alright, let's dig into the nitty-gritty of this offer for business owners who want to learn how to write persuasive, ethical copy that converts.
Have you ever found yourself asking…
"Is this email good enough?"
"When will I make my next sale or gain a new client from my email list?"
"Why does it seem like everyone around me is making money from email marketing?"
Or...
Are you stuck believing that you can't give value while still making sales?
That you'll be accused of selling out?
Overcome with anxiety and despair about what to write in your emails?
That you don't want to help people and only care about money?
Here's the truth:
You don't need to read another copywriting book, study the intricacies of writing curiosity-soaked bullet-points, or hard sell day after day to build a list of subscribers who love what you write, and are happy to pull out their credit cards.
What you really need is to hone your ability to create imagery, and persuade through the written word.
Why is imagery so powerful you ask?
It comes down to this…
Which is THE reason why imagery is the most persuasive aspect of copywriting.
So why is it that NOBODY is talking about imagery? Let alone teaching it?
I don't know the reason why nobody wants to sink their teeth into and pull back the skin covering the influence you can create with imagery.
But, I have two educated guesses:
Or…
Meaning, that with great effort they know how to create imagery, but they don't know how to break the skill down, and share it with others.
I, on the other hand, submit that waxing poetic, persuasive imagery into writing copy is an area in which I've achieved unconscious competence.
In other words: startling, juicy, image-packed, persuasive copy cascades out of me without coffee, nootropics, and can be done while having one hand tied to my ankle and my other dipped in a vat of acid.
The persuasive power of imagery has been known to man since the days of the cavemen, when they passed their history, culture, and ideas through the centuries by scratching images into the rocky walls of their caves.
And nobody has been teaching you this valuable, profitable skill…until now.
When a writer attempts to describe something in a way that appeals to our sense of smell, sight, taste, touch, or hearing, that is imagery.
In most cases, imagery is built upon comparison and contrast (think: simile and metaphor).
When I say dick-skin shredded, that's clawing at your sense of sight.
When you read the following…
"The tomato soup simmered gently on the stove, plumes of steam snaking their way out from under the lid, with the scent of warm basil filling the room…"
I'm appealing to your sense of sight (seeing the steam rise), sound (hearing the simmering, bubbling soup), and smell (the wafting scent of basil).
See how that works?
Which reminds me…
From the mouths of three of my mentors, here's proof I've got the chops to teach the art of written persuasion:
We have the one and only Ben Settle:
Mike Samuels (the world's most British copywriter):
and the ever-majestic New York Times Best-Selling Author John Romaniello…
It's from the teachings of these fine gentlemen that I've been able to see the following subject line in my inbox on a consistent basis:..
When you open your inbox, do you ever see the above subject line?
— Mike Samuels,
The World's Most British Copywriter
- John Romaniello,
New York Times Bestselling Author,
Roman Fitness Systems
-- Brad Hart,
Founder of Make More Marbles
-- Nate Schmidt,
Freelance Copywriter
-- Eric Bach,
Bach Performance
-- Misty RHN,
The World's Most Ridiculous Copywriting Mentor
-- Peter Tzemis,
Peter Tzemis Fitness
-- Chris Friesen,
The Fit Mom + Fit Dad Method
-- Michael Gostelow,
Executive Performance Coaching
-- Jorden Pagel,
Jorden Pagel Fitness
-- Calvin Huynh,
Calvin Huynh Fitness
-- Alex Backhouse,
Alex Backhouse Strength & Conditioning
-- Aidan D'Arcy,
The Body Transformation Academy
There's nothing more frustrating than painstakingly writing what you think is a great, persuasive email, only to hit 'SEND' and be greeted by crickets.
Y'know what?
The following tips buried inside Email Imagery will teach you how to write in a such a way that your emails will be greeted with replies like, "I gotta say, some days it's like you read my mind with these emails!"
Not to mention you'll start seeing "Payment Received" in your inbox much more often.
Check out these other neat lessons you'll find inside Email Imagery 2.0:
Look, I could ramble on forever about the persuasive of power of imagery.
But, here's the bottom line:
Imagery is THE most persuasive principle for creating copy that converts. Bar none.
If you can't create a vision for your customers, if you can't paint their dream, then you are missing out on a boatload of sales.
For example…
If you're trying to sell a fat loss program, but struggle to write copy that forces your prospects to visualize how their life and body will look, function, feel when they're rocking a six-pack and bulging biceps (or whatever their image of success is), how are you ever going to ethically persuade them to invest in your offer?
You won't…
I'm going to break down the how behind juicing up your emails with imagery, help you draw connections between images and themes, and teach you to spin your words into entertaining, profitable emails that your list loves to open, read, and buy from.
Because…
The truth is, all you need to be is good enough.
Excuse me while I teach you how.
Here we go...when you invest in Email Imagery 2.0, you're going to receive:
VALUE: $313
VALUE: $100-$200 in savings per product.
VALUE: What's it worth to you to have someone in your pocket who will happily answer all your questions within 24 hours? Personally, I pay over $500/month for such privilege.
Including:
VALUE: Do you want to learn how to sell with email? Or nah?
VALUE: Considering I charge non-students $30 per email critique…you're getting a legitimate $600 in email copy critiques included in the sticker price of the 'Prestigious' EI 2.0.
Behold, The Imagery Tome...
The Email Imagery 2.0 Tome will teach you:
This information is not something you buy to let sit in a folder on your laptop collecting virtual dust.
Hell, Email Imagery 2.0 isn't something you "buy," period.
Email Imagery is an investment that will grant you returns for as long as you apply what's inside.
At the sticker price of $513, all you need to do is generate a measly 4-5 sales of a $150-$200 product or service to recoup your investment…which is going to be easier than buying a bag of weed in Amsterdam.
But, since you're still reading, I think it's safe to say that price isn't an objection for you.
You understand the value of investing into your own skillset, what it means for your business, and you know that ROI is inevitable…if you do the work.
I've opened the door for you.
Are you ready to step through?
Both the Tome and the Blackbook are PHYSICAL PRODUCTS that I will ship directly to your front door. There is no extra charge for this, and all shipping fees are covered on my end.
Okay, back to it…
Most people pay at least $1000 for a copywriting course, and these courses try to cover every single aspect of copywriting, marketing, and persuasion.
For that price, you simply cannot cover such breadth of topics at the depth you need to truly develop proficiency.
Which is really what Email Imagery 2.0 is all about.
You're not simply going to take your copywriting skills from a 2/10 to a 6/10.
You're not going to go from "meh" to "decent."
I'm not about to teach you how to build a monument to mediocrity.
No…
To borrow a quote from one of my coaching calls with The World's Most British Copywriter, Mike Samuels:
"Do you really think you're getting the full breadth of knowledge when trying to cover every aspect of copywriting for $500? And this is coming from someone who has created a $500 course on everything copy."
I think you can answer that one for yourself.
Speaking of The World's Most British Copywriter…check out what he's had to say about my unruly self:
"There are very few copywriters I feel happy to refer my overflow clients to. There are even fewer copywriters whose material I bother to read.
Alex Mullan, however, bucks the trend on both these habits.
Alex's stuff is original. It's hard-hitting, and makes money without coming across as pushy, sales-y or cliche. It's so good, I even steal some of it and attempt to pass it off as my own.
You could try this too … or you could just pay him money to make you way more moula back in the long run."
Mike Samuels, The World's Most British Copywriter
From the mouth and hands of New York Times Bestselling Author, John Romaniello…
"When a student trains under a master for a long time, there is but one goal for the student: to become, and honor his master by adding something to their shared craft, and going beyond his master's abilities.
Rare is the case where this actually happens — as so few are willing to grind out the years of practice needed to rise to mastery.
Over the past three years, Alex has taken my lessons on writing, on storytelling, and woven in his understanding of persuasion, giving birth to a rare copywriting ability that far exceeds my own.
In my own business, writing is the one thing I'm loathe to entrust to someone else, but Alex has proven worthy of being my go-to guy.
John Romaniello, Roman Fitness Systems
"Alex's ability as a writer who crafts words that make people feel and want to take that next step is phenomenal.
I once read an email sequence he wrote for something I already had, and the way he delivered it made me want to buy again."
Jorden Pagel
"Before Email Imagery I struggled to come up with ideas to write about, and when I did, they took forever. Simply put, there was no hope for my writing.
Now…my writing has improved across the board. I'm able to put a lot more imagery into my writing, I enjoy writing a lot more, and I even enjoy reading my writing a lot more. Not to mention, it only takes me 20-30 minutes to write emails now.
The multiple critiques on each email was huge for me. It really helped me figure out how to make my emails a lot more interesting to read."
Andrew Holmes
"Before I went through Email Imagery I hated writing emails, and had no accountability to write.
The course was hard, but it was fun, and I got the result I wanted.
Now I can write my emails in 20-30 minutes, they're full of imagery, have more persuasion, and I'm able to capture my lists attention."
Calvin Huynh
"There are copywriters and then there are downright badass copywriters. Alex is the latter. And he doesn't just know his stuff, he lives and breathes it.
Alex's daily emails are woven together in a spellbinding tale that will teach you how to print money on demand for whatever business you are in.
If you haven't invested in him or his products you're handicapping yourself and your business."
Peter Tzemis
"Alex's masterful way with words has me begging to buy everything and anything he sells.
This man knows the ins and outs of engagement, entertainment and persuasion.
I knew I was going to buy Email Imagery WEEKS before it launched. That takes skill to pull off."
Michael Gostelow
Even if you ignore the 10+ headlines, 30+ bullet-points, and countless elements of persuasion woven into this later, the only reason you really need to learn more aboot what's inside Email Imagery is this:
As much as I loathe the phrase "there's nothing else like this," if the shoe fits…the shoe fits.
The approach and angle I take in teaching you how to write effective sales emails is unique, and unlike anything else on the market.
This is your chance to be an early adopter of something new.
This is your chance to take a very calculated risk that has an astonishing amount of social proof behind it (see the slew of testimonials above and running down the side of this page — not to mention the blatant overload of imagery I use in every email, ad, letter, and promotion I write).
Time to be blunt…
Email Imagery 2.0 has been designed to make the consumption and application of the information as straightforward as possible. But beyond that, I can't do the work for you.
Much as this course is priced to weed out low-class, soul-sucking customers, it's also priced to force you to take action on what you'll learn.
If you don't think you'll make earn back your investment in 2-6 sales after learning how to write emails that your list loves to open, read, and buy from, do NOT purchase Email Imagery.
But if you pass on it today…you'll miss out on the secrets I've used to:
And that's just scratching the surface…
Heck, when I launched Email Imagery 1.0, I sold out all 13 founder spots 36 hours before launch the was scheduled to end (and I still had 6-7 emails left in the chamber).
If you're ready to step through the door I've opened for you, here are your options:
Standard | Premium | Prestigious | |
The Email Imagery 2.0 Blackbook (Value: $313) | ![]() |
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The Email Imagery 2.0 Tome (Value: $313) | ![]() |
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The "Lost" Email Imagery Training Manual & Call Transcript (Value: $130) | ![]() |
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13-Minute Double-Shot Coaching Call (Value: $69.57) | ![]() |
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Critiques & Feedback On Every Email You Write (Value: $600) | ![]() |
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Your Price (One-Time Payment) | $513.13 | $579.69 | $866.54 |
To Pay Securely By Credit Card Or PayPal | Add To Cart | Add To Cart | Add To Cart |
See you at the show…
_A. Mullan
To be perfectly transparent, below are all the potential objections you might have that I didn't address in the letter above.
If you've got any unanswered questions, this here FAQ should do the trick.
If not, I'm not all that fussed. This course ain't for everyone.
And awaaaay we gooo…
What makes Email Imagery 2.0 different from every other copywriting course out there?
A few things:
How is Email Imagery 2.0 delivered?
The Email Imagery 2.0 Tome & Blackbook are 100% physical products.
If you invest in the 'Premium' package, you'll receive a PDF copy of The 'Lost' Email Imagery Training Manual.
All Email Imagery 2.0 products ship worldwide and no extra cost to you.
Hey Alex, why is Email Imagery 2.0 a physical product?
Simple. How many courses, eBooks, and PDFs are sitting on your computer collecting e-dust? If you're anything like me, your answer is probably, "far too many."
I don't want Email Imagery 2.0 to be something you buy and never use. I want this product to be something you buy, read, apply, and revisit to continue honing your skills.
By having two physical manuals sitting on your desk, you'll have no choice but to take action on what you'll learn inside Email Imagery 2.0.
What is The "Lost" Email Imagery Training Manual & Transcript?
If you invest in the 'Premium' or 'Prestigious' Email Imagery 2.0 package you'll also receive a PDF transcript of The "Lost" Email Imagery Training (this was a video training I did with my good friend Joey Percia for members of his Kickass Copywriting course), along with a BONUS Section of Email Imagery exercises.
What's your refund policy?
There is no refund or money-back guarantee for Email Imagery 2.0. Part of the "why" behind turning this course into a physical product is to force you to take action on the lessons inside.
I KNOW that the information inside Email Imagery WILL put more shekels in your pocket...if you apply what you learn.
As I said above, I can't do the work for you. I can only give you the tools, and show you the door.
Besides, the Email Imagery 2.0 Tome & Blackbook are printed specifically for your order, laid on a satin pillow to rest, inspected, edited, and embossed with gold leaf by a team of 13 hobbits, and mailed directly to you as fast as possible.
Nobody else is doing this.
What if I have a small email list? Or none at all?
Becoming a more persuasive writer will translate to any medium you choose to apply it to (Facebook posts, webinars, Instagram captions, YouTube scripts…they all come from words).
No matter what medium you choose to tell your story through, you're going to be using words and images to share your message.
Does Email Imagery 2.0 ONLY work for emails?
For what's at least the third time in this letter, whether you want to sell knitting needles to grandmas via direct mail…graphic t-shirts to dudes who are too old to wear graphic t-shirts on Amazon…fidget spinners to young hooligans on Instagram…or sparkling bags of dildos to unicorns on Facebook…the persuasion principles you're going to learn inside Email Imagery 2.0 will help you do so.
Anything I didn't answer? Email me…
I've done my best to answer any and all questions you might have before investing in the Email Imagery, but if anything is unclear, here's what I want you to do:
Email me directly at alexandermullan13@gmail.com
This is my personal email address. I'll answer any and all questions you have about Email Imagery.
When you're ready to begin, choose your package below.
Standard | Premium | Prestigious | |
The Email Imagery 2.0 Blackbook (Value: $313) | ![]() |
![]() |
![]() |
The Email Imagery 2.0 Tome (Value: $313) | ![]() |
![]() |
![]() |
The "Lost" Email Imagery Training Manual & Call Transcript (Value: $130) | ![]() |
![]() |
![]() |
13-Minute Double-Shot Coaching Call (Value: $69.57) | ![]() |
![]() |
![]() |
Critiques & Feedback On Every Email You Write (Value: $600) | ![]() |
![]() |
![]() |
Your Price (One-Time Payment) | $513.13 | $579.69 | $866.54 |
To Pay Securely By Credit Card Or PayPal | Add To Cart | Add To Cart | Add To Cart |